Until embarking upon the class syllabus assignment of weekly blogging, I rated my knowledge of 
the internet to be a 7 on a scale of 10. My buddy, Brad Skeba, often verbalizes the motivational montra, “blow your paradigm.” Being a budding communicator, the reference to theory always gets a rise out of me. However, it wasn’t until recently that my paradigm was officially blown...
Blown away by elements of the online world that our generation has come to accept as regular everyday vernacular from hits and post to Google’s ability to take on almost any grammatical form. An online presence is paramount. Yet many underestimate it’s feasible and practical uses for business.
It’s only logical that companies would be able to quantify their effectiveness on the web. How is data collected? What tools made an organization’s presence known? And how does this all this work in concert?
According to Lisa McNeill with Ignite Social Media, she answers the question about social media campaign effectiveness constantly.Thankfully, I am not alone in my online ignorance. The difficulty in charting this media stems from its individual client tailoring approach. When it comes to traffic more isn’t always better and promotion of participation may be preeminent. So, predetermined pick a format types need not inquire.
Derek Gehl, CEO of The Internet Marketing Center (IMC), dished out how using a blog effectively propelled one of his clients to the #1 spot on Google in less than a week. The tips rang from add your blog to blog directories to providing “meta tags” with niche specific keywords, creating a virtual thermometer of options to heighten the client's degree of effectivness.
the internet to be a 7 on a scale of 10. My buddy, Brad Skeba, often verbalizes the motivational montra, “blow your paradigm.” Being a budding communicator, the reference to theory always gets a rise out of me. However, it wasn’t until recently that my paradigm was officially blown...Blown away by elements of the online world that our generation has come to accept as regular everyday vernacular from hits and post to Google’s ability to take on almost any grammatical form. An online presence is paramount. Yet many underestimate it’s feasible and practical uses for business.
It’s only logical that companies would be able to quantify their effectiveness on the web. How is data collected? What tools made an organization’s presence known? And how does this all this work in concert?
According to Lisa McNeill with Ignite Social Media, she answers the question about social media campaign effectiveness constantly.Thankfully, I am not alone in my online ignorance. The difficulty in charting this media stems from its individual client tailoring approach. When it comes to traffic more isn’t always better and promotion of participation may be preeminent. So, predetermined pick a format types need not inquire.
Derek Gehl, CEO of The Internet Marketing Center (IMC), dished out how using a blog effectively propelled one of his clients to the #1 spot on Google in less than a week. The tips rang from add your blog to blog directories to providing “meta tags” with niche specific keywords, creating a virtual thermometer of options to heighten the client's degree of effectivness.
I’m intrigued with social media releases. As an up and coming newbie in the PR field I must expand my knowledge of this concept. The creation the downloadable pdf format SMR like SHIFT’s … ingenious. It’s accessible and easy to use, the paint by number for PR.
Imitation is the finest form of flattery and imitate they did.
Distributing wire services of SMRs created different structures, patterns and pricing structures for their services… thank you capitalism! The ensuing problem for public relations professionals is what service provider best fits your company’s and clients’ needs?
Survey Says…
Professionals need to think back to research classes and the theory of triangulation, using multiple methods to substantiate a theory. SMRs are fun, new and should be used as a component of the modern day press kit. Forrester Reseach’s Charlene Li conducted a study charting adult usage of social media. The findings show more than 50% as “inactives” in this medium, which proves my point that to reach an active consumer SMRs are not enough.
Don’t be too quick to pack up traditional, multi-media or news media releases just yet. Effective public relations campaigns now combine more sources, resources and research. The PR temperture is currently registering a gentle breeze of audimation. The climate is right to harness the hurricane force of the internet and blowing perspective clients away.
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