What is the first thing you do in the morning? Your age might dictate the answer. After questioning dozens of friends the answer was clear and unanimous, check the cell phone.
Third screen media is mobile media. Most cell phones have text or sms messaging capabilities and an increasingly large number of phones have internet access, thank you iPhone. This allows individuals to be interactive with other medias i.e. text vote a la American Idol. There is a larger implication for the communications field with the advent of mobile media, complete saturation! It is increasingly difficult for organizations to be heard though the noise of the internet.
Fox Television Network president Ed Wilson addressed my advertising class last semester to talk about the ever changing media market. He validated the theory that our generation is stuck on cell phones. He spoke of the importance of all types of media gaining access to this “third screen” saying his “organization was doing everything they could” to reach the market.
Mobile telecommunications must be embraced by corporate communicators as another viable avenue to get the message to the world. AOL bought Third Screen Media, one of the most powerful mobile media agencies, for a “undisclosed amount.” This substantiated my claim and the claim of many others that the media world is actually shrinking through these merger conglomerates. More and more organization and major corporations are creating positions like "Director of Mobile Business Development" or "Director of Mobil Products" what does this job description look like?
Third screen media is mobile media. Most cell phones have text or sms messaging capabilities and an increasingly large number of phones have internet access, thank you iPhone. This allows individuals to be interactive with other medias i.e. text vote a la American Idol. There is a larger implication for the communications field with the advent of mobile media, complete saturation! It is increasingly difficult for organizations to be heard though the noise of the internet.
Fox Television Network president Ed Wilson addressed my advertising class last semester to talk about the ever changing media market. He validated the theory that our generation is stuck on cell phones. He spoke of the importance of all types of media gaining access to this “third screen” saying his “organization was doing everything they could” to reach the market.
Mobile telecommunications must be embraced by corporate communicators as another viable avenue to get the message to the world. AOL bought Third Screen Media, one of the most powerful mobile media agencies, for a “undisclosed amount.” This substantiated my claim and the claim of many others that the media world is actually shrinking through these merger conglomerates. More and more organization and major corporations are creating positions like "Director of Mobile Business Development" or "Director of Mobil Products" what does this job description look like?
First there was the television, then the internet. Now, you can be reached no strings attached.
There will come a day in the not too distant future when third screens will be “the” way to communicate on all levels so … within this trend public relations professionals can’t roll over and hit the snooze button.
5 comments:
I know it is crazy I am scared to see what new things will come out. I just updated to one of those PDA phones. I never thought I would own such a phone back in HS.
Cell phone techonlogy is probably the fastest changing techonology. No longer do we communicate through computers but we have cell phones to do it and we expect to be able to communicate whenever we want.
I know an 11-year-old with an iPhone! It is amazing how the times are changing with this new technology. We are getting the point that without our cell phones, we feel incomplete.
We are on the same wavelength. Our generation has become so dependent on cell phones that it would be foolish of PR practitioners not to fully embrace this essential part of our lives.
I think the iPhone was a very important step in the mobile market. It moved the cellular phone from simply a wireless communication device to a much broad and powerful wireless communication platform. It is a platform that is already moving well established cell phone makers to re-think their strategies.
Post a Comment