If the shoe doesn't fit, must we change the shoe...

I am an old fashion girl who believes shivery is not dead, pearls go with everything and that nothing beats a handwritten note. Conversely, I am a strong willed, focused and motivated woman of the 21st century. As I consider the juxtaposition of those two statements, my mind drifts to my fear… of blogging. I wonder why I so dread this process of writing. I love to express myself. I feel pretty competent in doing so and want to transform my passion of communication into a profession. So why can’t I just buck up and upload a post?!?

Change is an essential process in life no matter how uncomfortable it may be. I ponder how the early feminist must have felt when they shed their crinolines for trousers. No doubt, those first few steps into uncharted territory must have been exhilaratingly terrifying. To some extent, blogging is the same way. It is the new wave of communication. The posts will forever be immortalized in the cyber world, so bloggers have no room for error in their work. Excellence must be reached within each entry. No pressure… right! The good news for novice bloggers like myself is there are 90 million of us out there trying to make a splash in the world wide web according.

As technology progresses it is the world’s challenge to adapt to those improvements and use them for good. Such is the case with blogging. I have often questioned how the influence of blogging could be charted and how it would be deemed as effective. Communicating corporately and relating publicly is essential in today’s marketplace. The internet and blogging are the current methods of choice to achieve a constant publicity pulse.


After reading an entry on Misukanis and Odden’s website on blogging http://mediarelationsblog.com/, my questions and fears began to subside and an odd calm took its place. On this cite, there are notes from a recent Public Relations Society of America (PRSA) conference in Philadelphia containing posts ranging from blogger relations to blogger success.

Here are a few tips from OMB's recently published blogger relations guide

• Don't pitch irrelevent stories.
• Don't lie or make promises you can't keep.
• Don’t demand to be covered as if you’re God's gift to the blogosphere--My personal favorite.
• Don't use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually.

I have read tips and comments compiled from fellow bloggers all over the world. I will take them to heart and do my best to present a product worth reading. So I’m trading in that full tulle skirt where my flaws were so gracefully hidden for a form fitting pair of skinny jeans and black Manolo Blahnik pumps… WISH ME LUCK!!!